The Challenge:
Advertizing is an expensive but necessary part of doing business.
You need to get your products in front of your customers. Not only
do you have the creation costs, but the cost of ad buys in the print
or digital venues of your market. The ad images are designed to invoke
a positive response that hopefully makes the ad-viewer emotionally
attached enough to want to buy what you are selling. But tracking the
success of the ad placement - especially print is often an educated
guess.
As far as interacting with your customer, it’s a picture - nothing more, nothing less.
The Solution:
Based on the concept of "I’ll know what I like when I see it"
AdLinx aims to bridge the disconnect in what your customers see and like
in your company’s print or digital ads, and how it relates to their own
spaces. AdLinx answers the question "How do I make it mine?"
AdLinx gives you ability link any image or text to a 3D scene.
The scene depicted in the
real image (below left) is created in the 3Dream 3D environment (below right).
By clicking the real image, the virtual 3D ad opens up in
3Dream, where the consumer can then modify the space to match their own
room shape, size and materials. It is a tool that gives the consumer the
ability to interact with, personalize - and ultimately buy the desired
elements that captured their interest in the first place.
Real Image
3Dream Scene
Key Features
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AdLinx™ ads engage the consumer - potentially for hours - in a unique,
easy-to-use online shopping experience
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Once scene is open the consumer has full control over room shape, size,
colors, adding/removing items and ability to ‘go anywhere’ in the video
game-like environment
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Virtual ads can be easily distributed anywhere you can post a link;
Web sites, email campaigns, social sites, Word, PDF documents…
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AdLinx™ creates a detailed Shopping List of all products and materials,
and where to get them. Basically a "blue print" of how to make the room yours!
